Back to Smart: Hisense Launches Back-to-School Deals Across the GCC

DUBAI, UAE – As the new school year approaches, Hisense is stepping up with its “Back to Smart” campaign, offering families across the GCC a chance to upgrade their homes with smart savings and meaningful value. Running now through 1 September 2025, this limited-time offer includes bundles, gifts, and exciting perks across a wide range of home appliances and electronics.

Why this deal matters
Shoppers can now grab smart TVs, refrigerators, air conditioners, and washing machines—not as single purchases, but as smartly packaged bundles designed with student routines and family life in mind. The approach is simple: start the school year off right with smarter, more efficient, and connected home living.

What’s in the bundle?

• Refrigerators for daily energy: Hisense highlights their fridges as the go-to for keeping lunchboxes fresh and meals healthy every school day.

• Washing machines with fabric care: Smart, efficient machines keeping uniforms clean and looking their best—saving time and keeping clothes fresh.

• Smart TVs & Laser TVs: Ideal for both winding down with entertainment and supporting remote learning, these TVs deliver a richer, more eye-friendly viewing experience.

• Air conditioners for better focus: With cleaner air and climate control, Hisense air conditioners help create a healthier, calmer setting for both studying and relaxing.

Beyond individual perks, the campaign is thoughtfully designed to support a smarter, healthier start to the school year. It's not just about electronics—it’s about starting routines that last.

Why now?
Hisense recognizes the back-to-school season as more than a retail opportunity—it’s a moment for families to reframe their home environments. By combining practicality with technology, the campaign elevates everyday routines into smoother, smarter experiences.

Families can benefit from not just savings, but also convenience. Bundled deals simplify decision-making, while added gifts and surprises make the upgrade even sweeter. It’s a win-win for shoppers looking to empower their homes and their routines.

Insight in brief

1. Strategic timing – Aligning with a key seasonal moment boosts relevance and shelf appeal.

2. Smart living angle – Positioning appliances as enablers of healthy routines taps into parental priorities.

3. Bundle value – Combined offerings simplify choices while delivering more for less—especially compelling in a price-conscious environment.